working areas – AGE-C

August 16, 2023

On importance of representation of elderly women in media

Prioritizing the representation of elderly women in media and cinema serves as a vehicle for social change, offering new perspectives on aging, gender roles, and personal narratives. This shift not only enriches artistic expression but also fosters a more inclusive and compassionate society that values individuals across all stages of life.

June 23, 2023

The image depicts an older lady buying cinema tickets at the cashier desk.

Circulation and impact on society

This working area examines how "lasting" star images carry the affective memory of film heritage and narratives of social change. It analyzes how the presence of senior stars in genres like comedy influences and reflects social change. These representations are also investigated in the context of evolving perceptions of aging and well-being.

June 23, 2023

The image depicts a cinema camera.

Mode of production

This working area explores how media representation, production strategies, and demographics interact. It studies how these aspects adapt to audience changes and trends, including the role of influential figures in endorsing new formats. It also looks at production differences in European countries and the influence of supranational entities on these patterns.

June 23, 2023

The image depicts an older couple having a walk in an autumn park. Both partners look energetic and full of life.

Representation and narrative

This working area studies how European cinemas depict and narrate the concepts of old age and gender, with a specific focus on the comparison and relationship between starring roles for women and other portrayals of old age and gender.

June 23, 2023

The image depicts a woman wearing a blue beret with yellow stars. The woman is a part of a street protest in some European city.

Relevance for European Countries and EU Policy

Image credit: photographed by Oliver Cole for Unsplash AGE-C will contribute towards a better understanding of how the demographic shift toward a “greying continent” poses a challenge […]

June 23, 2023

The image depicts a globe with a finger tipping on the European continent.

Making cinema studies transnational

Image credit: photographed by Danielle Rice for Unsplash Despite the successful creation of European research networks and platforms such as www.necs.org, study programs such as www.imacsite.net and […]

June 23, 2023

The image depicts a streetlight with a sticker “Good news is coming”.

AGE-C – Breaking New Ground

Image credit: photographed by Jon Tyson for Unsplash AGE-C breaks new ground in three ways: All copyrighted materials included on this website are used for educational purposes […]

June 23, 2023

The image depicts an office white board covered with plenty of colorful posts.

Circulation and Impact on Society: Theoretical and Methodological Approach

Image credit: photographed by Daria Nepriakhina for Unsplash The raised questions will be answered through a combination of a star studies and reception studies combining qualitative interviews […]

June 23, 2023

The image depicts an open working space with tables and a big window covered with plenty of colorful posts.

Mode of Production: Theoretical and Methodological Approach

Image credit: photographed by İrfan Simsar for Unsplash The raised questions will be answered through a production studies approach, which combines film studies with social sciences, anthropology, […]