We are delighted to share the latest publication by our colleague and AGE-C team member Dr. Andrea Virginás, titled Empowering Archetypes: Middle-Aged ‘Eco-Warrior’ Women in Small […]
Mediascapes journal 25/2025 Gloria DagninoUniversità degli Studi di UdineFrancesco PitassioUniversità degli Studi di Udine This article investigates the underexplored concept of “screen age” within the Italian […]
Prioritizing the representation of elderly women in media and cinema serves as a vehicle for social change, offering new perspectives on aging, gender roles, and personal narratives. This shift not only enriches artistic expression but also fosters a more inclusive and compassionate society that values individuals across all stages of life.
This working area examines how "lasting" star images carry the affective memory of film heritage and narratives of social change. It analyzes how the presence of senior stars in genres like comedy influences and reflects social change. These representations are also investigated in the context of evolving perceptions of aging and well-being.
This working area explores how media representation, production strategies, and demographics interact. It studies how these aspects adapt to audience changes and trends, including the role of influential figures in endorsing new formats. It also looks at production differences in European countries and the influence of supranational entities on these patterns.
This working area studies how European cinemas depict and narrate the concepts of old age and gender, with a specific focus on the comparison and relationship between starring roles for women and other portrayals of old age and gender.
Image credit: photographed by Oliver Cole for Unsplash AGE-C will contribute towards a better understanding of how the demographic shift toward a “greying continent” poses a challenge […]
Image credit: photographed by Danielle Rice for Unsplash Despite the successful creation of European research networks and platforms such as www.necs.org, study programs such as www.imacsite.net and […]
Image credit: photographed by Jon Tyson for Unsplash AGE-C breaks new ground in three ways: All copyrighted materials included on this website are used for educational purposes […]